It started with a Bernedoodle named Mazie

Hi, I'm Brandon. Mazie is my Bernedoodle, and she is the reason this store exists.

A few years ago her skin got irritated after we used a popular brand of pet wipes. I flipped the package over and found baking soda, alcohol, and artificial fragrance in a product marketed as gentle.

I went looking for a brand that was honest about what was in their products. I couldn't find one that felt right, so I built it.

Every product here passes one test: would I use it on Mazie? If not, it doesn't make the cut. She has field-tested the comb, the wipes, and just about everything else on this site.

And you're never talking to a call center. If something isn't right, you're emailing me, and you have 30 days to change your mind on any order.