It started with a Bernedoodle named Mazie

Hi, I'm Brandon. Mazie is my Bernedoodle, and she is the reason this store exists.

A few years ago her skin got irritated after we used a popular brand of pet wipes. I flipped the package over and found baking soda, alcohol, and artificial fragrance in a product marketed as gentle.

I went looking for a shop that was honest about what was in its products. I could not find one that felt right, so I started one. I do not make these products. I pick them, write the pages, and answer the email.

Every dog product here is one I would use on Mazie, and she has been through the comb, the wipes, the bath brush and the treat bowl. We do not have a cat, so the cat pages stick to what the supplier lists.

And you're never talking to a call center. If something isn't right, you're emailing me, and you have 30 days to change your mind on any order.